About RPR
The Slovak Advertising Standards Council (SASC) was established in March 1995. The Council was formed mainly because of the need to create a standard functioning body for ethic self-regulation as is common in developed countries. The Slovak Advertising Standards Council defines its main goal as the codification and updating of a formal set of Ethical Principles of Advertising Practise in Slovakia, application of these principles in society and monitoring of ethics in advertising.
At the beginning of its activities, the Council outlined two spheres of endeavour:
- approval of a Code of Advertising Practise in Slovakia; and
- introduction of the Code to the country.
Experts from the SASC were very active and important participants in the formulation of the first law on advertising passed in 1996. Since then, SASC has been taken as an extremely competent partner for government actors in the development of other legislation with content pertaining to marketing communications.
At the beginning of its activities, the Council outlined two spheres of endeavour:
- approval of a Code of Advertising Practise in Slovakia; and
- introduction of the Code to the country.
Experts from the SASC were very active and important participants in the formulation of the first law on advertising passed in 1996. Since then, SASC has been taken as an extremely competent partner for government actors in the development of other legislation with content pertaining to marketing communications.
Ethical Principles
Principles are the basic document under the Arbitration Commission assesses compliance Ad and of substantiated complaints.
Principles do not replace the legal regulation of advertising, but it builds on the provision of ethical principles.
More about ethical principlesMembers of RPR
RAC associates entities actively involved in the process of marketing communications - the association of advertisers, advertising agencies, media organizations but also podnkateľské, using promotion through advertising.
List of membersRada pre reklamu
Rada pre reklamu (RPR) is a body of ethical self-advertising. The main objective of RPR is to provide and promote honest, decent, decent, legal and truthful advertising in Slovak Republic.
More about RPRPartners
RPR is member of
